TURN YOUR PROFILE INTO AN ASSET
DISCOVERING YOUR
PERSONAL DNA
PERSONAL DNA PROGRAM
Turn your profile into an asset is designed to support business owners and employer brands in building out their profiles and engaging with their community, to lead with the Human Voice of the organisation through a recession and beyond
By discovering each individuals unique voice, you can expand your channel and networks for engaging with your audience and a wider audience of the organisation, drawing on the authenticity of what is exceptional to you and your people and learning how to apply it.
Allowing you to bring value to both the business and yourself, as you live the true Brand of YOU every day.
WHY TURNING YOUR PROFILE IN TO AN ASSET IS IMPORTANT
The People Brands create the human face of an organisation. We are now living the WHO Era which is all about the emotional connection with the customer. The modern consumer trusts people-led brands that are on purpose over organisations that tend to be faceless.
Businesses now, need a way to lead with the human voice of the organisation to create trust and customer loyalty. This allows consumers to emotionally connect with their business.
BENEFITS OF LEADING WITH PERSONAL BRANDS ALIGNED WITH PURPOSE
- People brands drive awareness and pull in the market
- Human voice drives engagement and knowledge
- Brand strength delivering a message that aligns with the business message
- Each person in the organisation is sat on a channel to market with a different demographic
- Online community to leverage driving in from the people brands as a channel to market
WHY THE HUMAN FACE OF THE ORGANISATION?
Pulls in more customers
REVENUE
- Aligning the people with the brand improves an organisation’s brand realness and creates a ‘joined up’ unique voice in the market.
- Align the people in the organisation with the brand to drive sales through new channels and networks
- Attract more clients to drive more revenue growth for the business
- Influence the market by becoming an influencer in your industry. Increases customer engagement through leveraged target groups.
Pulls in the best employees
RECRUITMENT
- Enhance the brand in a cost effective way, improving reputation and credibility.
- Externally tells the story of the brands through people channels
- Build your employer brand, retaining top talent and attracting new capability at lower cost
- Delivers the business and people brand values to an already engaged client base that the organisation are talking to.
WHO WOULD BENEFIT?
All senior leaders, especially C-suite and those in customer facing roles.
What will you get out of it?
Discover your personal brand, unique voice and expand your channel and networks for engaging with your audience. It’s not about self promotion, it’s about authentically bringing what is exceptional to you and learning how to apply it, allowing you to bring value to both the business and yourself, as you live your personal brand every day.
During the course you will:
- Create your PERSONAL BRAND to align with the macro voice THE CORPORATE BRAND
- Discover your Personal Brand
- Get underneath the personal brand DESIGN your brand
- Form the personality of your personal brand
- Create your micro voice
- Craft your online voice
- Create your tone of voice how you will be heard
- Have clarity on who you are talking to / who could you be talking to
- Discover what topics you can talk about
- Define how you are showing up on line your ‘Google Fame’
By the end of the course you will have created a BLUE PRINT of your personal brand that will create your profile aligned with the business profile of the Organisation.
Why should you attend?
Personal Brands create the human face of an organisation. Personal branding is becoming increasingly important because the modern customer trusts people more than the corporate brand. Businesses need a way to compensate for this lack of trust by creating personal brands within the organisation, where customers can connect with the human face of the organisation.
The beauty of todays digital world is that by bringing the BRAND conversation internally into the business and taking the CULTURE conversation externally through networks and social channels, this creates what we describe as:
BRAND CULTURE
to engage the customer journey and provide REALNESS to the brand and its people.
"BRAND CULTURES ARE THE FUTURE OF CORPORATE ORGANISATIONS
BRANDING ALONE IS A FADING ART"
HOW IT WORKS
THE DETAILS
Access: One Earth and by subscribing to the course you will also gain access to other purpose-led people and businesses that are here building a brand to grow a business, to impact an industry and shift the world.
One Earth a purpose led platform that connects people and businesses all around the world to connect, learn and trade ON PURPOSE
Package: Personal DNA Pack
Start Date: See the sign-up page below for the next available in-person or online date
Learn your way! This program is available in different formats: an in-person 1-day program; a 'self-guided' online course, or a 'guided' online course. There are 10 modules spread over 10 weeks with 5 live sessions for the guided program which each live session covering 2 modules. The course will be taught by Linzi Boyd, International Speaker and Founder of One Earth.