Find your Formula is an audit that covers four key areas of your business: your Brand, Products, Channels and your Sales Systems.
By the end of the module you will have an overview of the current state of your
business and the numbers that make up your current business model. You will
have audited your business and will have a view on where the gaps are in the
business and where things need to change.
As part of this package you will also have access to the One Earth platform which includes:
The end-to end of the whole revenue stream that sits over everything within the revenue chain. Building a brand is all about building a business model and that means increased valuation of the
company.
It’s not what you sell in the marketplace, it’s how you commercialise the company. The Product strategy shifts the commercial return for the company. There are 3 different types of products (A L S): Awareness Products - create awareness of the brand to pull the market to the core product.. Leverage Products are all about engaging the customer. Scale Products - create commercial uplift.
We look at the numbers in your business: what are the internal structures, staffing ratios, how much time are you spending IN and ON your business, and what is your marketing spend around the growth.
What we need to put into the channel to create all of the sales and how to pull the marketplace to us. When you put your brand into the marketplace, you’re able to pull the market into you.
Most businesses are selling their products and their benefits into the marketplace, which means they have to push the market.
Access: One Earth and by subscribing to the course you will also gain access to other purpose-led people and businesses that are here building a brand to grow a business, to impact an industry and shift the world.
One Earth a purpose led platform that connects people and businesses all around the world to connect, learn and trade ON PURPOSE
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