DELIVERING THE GROWTH JOURNEY
DISCOVERING YOUR
BUSINESS DNA
Entrepreneurs - CEO's - Business Owners - Changemakers
BUSINESS DNA PROGRAM
Our Business DNA curriculum is designed to give you everything you need to build your business brand blueprint for growth.
We teach you how to define your purpose-led vision for growth, identify the trends and patterns in your industry , the market gaps in your industry and understand how to make strategic brand choices. We will also help you to identify your brand assets to create a profitable and sustainable business model and a higher valuation .
WHY CREATING YOUR BUSINESS DNA IS IMPORTANT
Most people build their business around product. Market leaders build their business around brand. Once we've identified your brand asset, there are three key areas we explore to design your DNA: your gap, your game and your story . These give you the blueprint from which to build your business. When people recognise their true gap in the market it enables them to build the bigger value in their business.
WE PROVIDE GREAT SERVICES
Brand asset for growth
- Understand your vision for growth
- Today/tomorrow/the future
- What is the number that you’re building your business value to for scale?
- Understand how to grow your business from the top down brand-led as opposed to the bottom up sales-led
Discover your industry gap to be a market leader
- Future map your business looking at the trends and patterns of the industry to navigate your business into future gaps
- Understand how to make strategic brand choices about the brand and people combined
- Who are you talking to and how are you talking to them - identify your three key personas
Purpose and Profit
- Understand what you want to be known for and leave people feeling
- Combine your commercial business with the purpose to build a self-sustaining business model
Uncover your business core asset to become an asset-led growth company and not a product-led business
- What is the core asset of the business that will drive the valuation of the business in the future?
- Understand what you are truly in the business of tomorrow and in the future
- Design your new brand equity storyboard
WHAT YOU WILL GET FROM THE PROGRAM
- A greater understanding on the value of band
- Clarity on the difference between 'Brand' and 'Branding'
- Your personalised Business DNA blueprint and an understanding of the hidden asset in your business
- Key actions to implement in your business to strengthen and differentiate your brand
- A go-to-market channel strategy to create a 'pull' in the market
- You will have crafted your micro voice that integrates with the macro voice of the Business DNA
- You will have designed a fully integrated campaign sales system to spike revenue
- You will have designed a fully integrated Growth System that links to your asset
HOW IT WORKS ONLINE
THE DETAILS
Access: One Earth and by subscribing to the course you will also gain access to other purpose-led people and businesses that are here building a brand to grow a business, to impact an industry and shift the world.
One Earth a purpose led platform that connects people and businesses all around the world to connect, learn and trade ON PURPOSE.
Package: Business DNA Pack
Start Date: see the sign-up page below for the
next available in-person or online date
Learn your way! This program is available in different formats: an in-person 2-day program; a 'self-guided' online course, or a 'guided' online course. There are 12 modules spread over 14 weeks with 7 live sessions for the guided program. The course will be taught by Linzi Boyd, International Speaker and Founder of One Earth.